Reasons 1 and 2
Reason 1: It’s Clearly a ‘Numbers Game’
According to BIA/Kelsey, it is expected that this year in 2016, local online searches will be more than 150 billion. This number includes both desktop and mobile devices and will only become bigger. If you think about it, that’s more than 410 million searches that are only focused on searching for local products and services each and every day.
Reason 2: Print Advertising is Losing Its Momentum
According to comScore, as of 2015, 54% of consumers have substituted using the internet and local searches online with phone books and the yellow pages. If you really think about it a little more closely, there is a significant percentage of trades such as plumbers, handymen, movers and electricians that are still working in the dark ages by sticking their heads in the sand and continuing to only be listed in the yellow pages.
Technology is growing at an exponential rate. Times are changing. Social media is becoming the best thing since sliced bread. And the only way local small businesses are going to stay in business for any duration of time in future years, or even months, without losing their customer base to the competition that is taking advantage of the trends in marketing their business online, is to level the playing field and partner with a company that delivers a solution that is not only easy to use but is more valuable and affordable for small local businesses.
Stay tuned for the remaining 10 critical reasons why businesses need to invest in local online marketing.
Saleswripple’s mission is to help local businesses grow and prosper. Saleswripple marketing consultants live and work in your local area and help take the guesswork out of local advertising with real-world marketing strategies that are proven to drive measureable results. From creating a strong online presence and being quickly found on all devices, including desktop, laptops, smartphones and tablets, Saleswripple continues to find innovative ways to connect local businesses with consumers. Visit us at www.saleswripple.com/solutions to learn more about how we can help you.